Stephanie Stuckey recently released her book "UnStuck: Rebirth of An American Icon". In this interview she discusses reviving and rebuilding one of the most iconic American roadside brands, "Stuckeys." This 25 minute episode explores grit and how it can be contagious in organizational leadership. We look at the history of the brand, the various pivots that allowed it to survive and then thrive to its height of having 368 locations in 40 US States, why Stuckeys was able to weather so many storms along the way when competitors could not, and then the decline of the brand after her grandfather sold it months before his death. Stephanie has purchased the brand and trademark and is now on a quest to rebuild the brand and its old reputation, in a new era. She and her business partners are making lots of progress… you can now buy Stuckeys pecan candies in over 5000 retail locations, with more locations being added regularly.
EPISODE RESOURCES:
>Stuckeys.com
>UnStuck (Stephanie's new book):
–on Barnes & Noble
–on Audible
–on Books-A-Million
–on Amazon
>Stephanie on LinkedIn
>Handle for Stephanie on Instagram, Facebook, and X: @stuckystop
>Stuckeys and The Green Book
>Stuckeys History Timeline
Brain Chatter, a podcast where we listen past the daily noise and explore topics at the intersection of leadership, workplace culture, profit, and sustainability.
